Zee TV, one of India’s most cherished entertainment channels, has always been more than just a source of stories — it has been a companion, a constant in the lives of millions of viewers. Building on this enduring bond, the channel now steps into a new chapter with the launch of its refreshed identity — Aapka Apna ZEE. Rooted in the thought “Saath aane se baat banti hai”, is a reaffirmation of the channel’s long-standing values of togetherness, authentic storytelling, and deep emotional resonance.
To celebrate this moment, Zee TV extended a thoughtful gesture to the Zee Kutumb — the very artists who bring its stories to life — by curating personalized hampers that celebrate the warmth of shared moments. Much like a comforting cup of tea enjoyed with loved ones while watching your favourite show, each hamper symbolised a sense of belonging and togetherness — echoing the channel’s promise of being there for its viewers and creators alike.
More than just a token of gratitude, the hampers sparked moments of reflection and appreciation among Zee TV actors, who expressed heartfelt admiration for the channel’s refreshed identity and its deepened emotional connect.
Ayushi Khurana a.k.a. Reet from Jaane Anjaane Hum Mile said, “The new logo of Zee TV feels like a beautiful evolution — it’s fresh, vibrant, and yet holds onto the warmth and familiarity we’ve all grown up with. It perfectly reflects the channel’s spirit of staying connected with its audience while moving forward with time. As an artist, it’s exciting to be part of this new chapter that celebrates emotion, togetherness, and meaningful storytelling. ‘Aapka Apna ZEE’ truly feels personal — like home, reimagined.”
Namik Paul a.k.a. Shivansh from Kumkum Bhagya said, “Zee TV has always felt like home to me. What excites me the most about the channel’s refreshed identity is the clear focus on stories that truly reflect the audience’s lives and emotions. The new content approach feels more rooted, more relatable, with characters and narratives that speak to real experiences and everyday aspirations. As an actor, it’s inspiring to be part of a space where entertainment goes hand in hand with meaning and authenticity. The channel’s new lens brings heart to storytelling, making it truly Aapka Apna ZEE.”
Priya Thakur a.k.a. Vasudha from Vasudha said, “Being a part of Zee TV’s journey during this exciting transformation has been truly special. The refreshed logo beautifully captures the channel’s renewed energy, while the new content direction feels more meaningful, rooted, and emotionally resonant. It’s heartwarming to see the channel evolving with its audience, bringing stories that reflect real lives and deeper connections. Receiving the thoughtfully curated hamper was a lovely gesture that made us feel appreciated and a true part of the Zee TV family.”
Abhishek Malik a.k.a. Neel from Jamai No. 1 said, “Zee TV’s evolution with its refreshed logo and content lens beautifully reflects how the channel continues to grow with its audience. The new identity feels modern yet emotionally rooted, just like the stories we now get to tell. There’s a stronger emphasis on authenticity, on showing lives and relationships as they are, and that makes the content so much more powerful and engaging. I’m proud to be part of a platform that’s not just entertaining but also evolving with purpose — truly Aapka Apna ZEE.”
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