India’s most beloved quiz show, Kaun Banega Crorepati (KBC), is all set to make its grand comeback — and with it returns the baritone that echoes wisdom, wit, and unwavering grace: Mr. Amitabh Bachchan. As the countdown begins for the premiere on 11th August, airing Monday to Friday at 9 PM, Sony Entertainment Television and SonyLIV have launched a powerful new campaign that encapsulates the spirit of the show — ‘Jahaan Akal Hai Wahan Akad Hai’.
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A Campaign That Celebrates Intellect with Attitude
This season’s tagline, “Jahaan Akal Hai Wahan Akad Hai,” is not just a catchy phrase — it’s a celebration of confidence born from knowledge. Through this thought-provoking campaign, KBC seeks to honour those who embrace their intelligence with pride. It marks a shift in narrative — where being smart is no longer subdued, but boldly worn like a badge of honour.
The promos, featuring Amitabh Bachchan himself, emphasize that when knowledge is your power, you have every right to walk with a little ‘akad’ — the swagger of self-assurance.
The Return of the Legend
Amitabh Bachchan, the heart and soul of KBC since its inception, continues to be the magnetic force that draws viewers across generations. His warmth, wisdom, and unmistakable presence turn each episode into more than just a quiz — it becomes a celebration of dreams, stories, and intellect.
This season promises deeper emotional connections, heartwarming stories from everyday India, and the same nail-biting tension that comes with every “lock kiya jaaye?”
Why This Season Feels Different
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Fresh Set Design & Experience: With each season, the production values rise — and this time too, fans can expect a visually refreshed KBC set that blends cutting-edge tech with the show’s classic vibe.
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Empowering Ordinary Indians: As always, KBC remains a platform where ordinary people — from small towns to big cities — get a once-in-a-lifetime shot at changing their destiny through nothing but sheer knowledge and determination.
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Cultural Impact: KBC is not just a TV show. It’s a phenomenon that has inspired generations to pursue learning and believe in the power of dreams.
Save the Date!
📅 Premiere Date: 11th August
🕘 Time: Monday to Friday | 9 PM
📺 Channel: Sony Entertainment Television
🌐 Streaming: SonyLIV
Get ready to witness intellect meet attitude. As Big B puts it — “Jahaan Akal Hai Wahan Akad Hai” — because today, being smart is being cool.
#KaunBanegaCrorepati #KBC2025 #AmitabhBachchan #SonyTV #SonyLIV #JahaanAkalHaiWahanAkadHai #KBCReturns #KnowledgeIsPower #QuizShowOfIndia
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