When Nostalgia Meets Purpose… ❤️📺
Ekta Kapoor’s heartfelt open letter on the return of a cultural phenomenon
As the iconic show “Kyunki Saas Bhi Kabhi Bahu Thi” completes 25 years, Ekta Kapoor has penned an emotional and powerful open letter explaining why now is the right time for its return — and no, it’s not for TRPs.
“Why would I want to shake up nostalgia? You can never compete with nostalgia… it always remains supreme,” she writes, acknowledging the emotional weight the original show carries in the hearts of millions.
But Ekta isn’t bringing back Kyunki just for sentiment. She’s reigniting a legacy — not just of television greatness, but of social impact. Ekta highlights how research once revealed that Kyunki gave a voice to Indian women, bringing household issues to the mainstream. From 2000 to 2005, shows like Kyunki and Kahaani Ghar Ghar Ki sparked meaningful conversations and cultural shifts in Indian homes.
In a media landscape now scattered across platforms, she’s not chasing numbers but purposeful storytelling. As the television space evolves, so does her vision — to bring back not just a show, but a movement.
#KyunkiReturns isn’t just about reliving the past — it’s about reimagining the future.
🔖 #EktaKapoor #OpenLetter #KyunkiSaasBhiKabhiBahuThi #25YearsOfKyunki @ektarkapoor @balajitelefilmslimited
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